about us
Vigne Marketing
Your No. 1 FMCG Manufacturer Representatives
OUR APPROACH TO SALES, MARKETING, MERCHANDISING & DISTRIBUTION
Vigne Marketing is a market leader with over 24 years of experience in the industry.
We represent FMCG Manufacturers, Importers and Distributors in the Catering service sectors in the Western Cape and Eastern Cape, where we have built up close relationships with the buyers and sales teams of the various food service wholesalers and stores.
Some of our Principals like Staffords have been part of our company from day one and Bokomo (Now PepsiCo) have been working with us for 20 years. We have developed excellent relationships with our Principals built through years of trust and integrity. We also work closely with some of South Africa’s top companies including PepsiCo, Stafford Bros & Draeger, B & S Agencies, and Tokara among others.
We are Spar specialists and offer sales, merchandising, warehousing, and distribution in the Western Cape. We also service various other industries, including delis, Foodservice, Wholesalers, Restaurants, and Vets.
Our offering includes:
- Negotiating pricing
- Regular promotions
- Timeous communication of price increases
- Product Training
- Facilitating staff incentives
- Stock control
- Returns and sales
- Introduction of new products to buyers
- Educating and motivating the reps by doing incentives, product training and tastings.
- Sales reviews (we provide regular sales reviews with buyers, showing them how they’re tracking, including the analysis of their figures. This way, we highlight areas of success where they may be falling short and, most importantly, identify growth opportunities.)
- We aid our foodservice wholesalers by visiting the end-users to introduce our products with the resultant pull-through of the products from the foodservice wholesalers to their customers.
Our approach is to offer old-fashioned business service practices within our industry, with a personal touch and attention to detail.
- We go above and beyond to provide our Principals with the best service to ensure that their products are handled with care, receive maximum exposure and help with market share in a very competitive market.
- We visit our outlets regularly to see how our merchandising is influencing the behaviour of consumers and how we can improve our displays to positively change the behaviour of the shopper.
- We never overstock the retail stores, and our services include on-shelf merchandising, in-store sales, display and promotion negotiations as well as wet demo setups.
“Your success is our success”
Our Awesome Team
Beverley Vigne
Founder & Owner
Beverley has been in the Sales, Marketing and Distribution Industry for over 32 years. She has held the positions of Sales Manager and Agency Director representing many and varied Principals. She established Vigne Marketing in April 2000.
Matthew Nel
Sales Manager
Matthew has been working in the FMCG industry for 16 years. He has a wealth of experience in retail merchandising, marketing, & sales.He now heads up our retail & foodservice division representing leading brands. Matthew is efficient, supportive, trustworthy, and loyal.
Connie Botha
Administrator
Connie joins us from an extensive customer service background. She is authentic, dependable, and efficient and always ready to take service challenges head on. Connie goes the extra mile, with a ready smile and a helping hand to assist all customers, colleagues, and the like.
Theo Behardien
Sales Representative
Theo is our retail specialist dealing with a wide range of Brands and servicing our customers which are made up of Deli’s, Pharmacies, Manufacturers, Restaurants, and the like. Theo gets on well with all he meets and is honest, confident, kind, and helpful.
Jacques Rijkmans
Accounts & Bookkeeping
Jacques has a B-Com and an MBA qualification & has over 16 years’ experience in FMCG both locally and abroad, as well as the oil & gas industry. Jacques prides himself in providing business support to small & medium business enterprises in Cape Town.
Our Values
“Your success is our success” We build our success on caring. Caring about our Principals, Suppliers, Staff and the Environment. We believe in providing a quality service from the distribution, the merchandising and the sale of our Principal’s products through:
♦ TRUST
♦ RESPECT
♦ INTEGRITY
♦ ETHICS
♦ CREDIBILITY
♦ ACCOUNTABILITY
Our Vision
Vigne Marketing embraces changes within our Industry
We keep up with the fast-paced and ever developing technology
We empower our employees
We are fearless
We grow with intention
We provide our Principals with the peace of mind that we represent their products in the same manner as they would do themselves
What our Principals have to say…
P. L LEWIS
Chairman
“Vigne Marketing takes great care with regard to details and communicates very closely with us on an ongoing basis. We would have no hesitation in recommending them as a reliable and ethical company in the area in which they operate.”
SUZANNE VAN DYK
Marketing and Sale Manager
“Tokara has been working with Beverley and her team at Vigne Marketing for 4 years, looking after the Tokara EVOO range in a selection of stores in the Western Cape. Vigne Marketing is a valuable business partner to Tokara as they visit our clients regularly and deliver orders accurately and timeously. The team is reliable, honest, always willing to go the extra mile and it is a pleasure to work with them. “
NICOLE SPRUIT
Manager
“Slivers have worked with Vigne Marketing for many years. Their personal and professional service to our clients is exactly what we, and our clients expect. We happily anticipate this to continue for many more years to come.”